The Formulation Index — February 2026

Provenance. Raw record counts from Supplement Factory's CRM (HubSpot portal 14516909); filter: contact created in February 2026; format rows additionally filter the product format field. Shares computed among format-tagged briefs. A month-over-month move is only shown when both months have ≥30 tagged briefs for that axis; a format is reported while its trailing-quarter observations are ≥20. Nothing is excluded editorially — declining formats stay in the data.