The Formulation Index — July 2026

MONTH IN PROGRESS Data verified 26 Jul 2026

Powder

59.4%

▲ +5.9pp

Capsule

25.7%

▲ +0.1pp

Gummy

13.4%

▼ -3.9pp

Tablet

1.4%

n=4 / prior n=9 — floor 30

Format	Briefs (n)	Share	Δ MoM
Powder	164	59.4%	+5.9pp
Capsule	71	25.7%	+0.1pp
Gummy	37	13.4%	-3.9pp
Tablet	4	1.4%	floor

Volume: 528 manufacturing enquiries · 276 format-tagged briefs · month to 26 July

Provenance. Raw record counts from Supplement Factory's CRM (HubSpot portal 14516909); filter: contact created in July 2026; format rows additionally filter the product format field. Shares computed among format-tagged briefs. A month-over-month move is only shown when both months have ≥30 tagged briefs for that axis; a format is reported while its trailing-quarter observations are ≥20. Nothing is excluded editorially — declining formats stay in the data.

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